How many free autoresponders have you tried? Really how many? And how many emails did you get through using them? How do you know? How many people opened your followup message?

My point here is that if you have no clue for the answers above you probably are not operating a followup campaign successfully. These are crucial element that must be explored when you are choosing an autoresponder.

The best and simple tactic that will help you get the best autoresponder is to compare the features of your current service, with that of the experts and professionals. Most likely, the autoresponders that they use are highly effective and efficient.

Another feature that you have to look unto is related to spam filters. You might have encountered an e-mail that says “F`R`E`E”. That there, is an anti-spamming tactic used by business people. Yes, it is an effective way to protect your e-mail from being flagged as spam, but it does take a lot of time and effort to execute this tactic. The simple fact that you have to figure out which are the “Danger” words is already time-consuming. Therefore, it is best to stick with an autoresponder that offers a spam rating feature. This program will tell you which words can put your e-mail in danger.

Another crucial element of e-mail marketing are your statistics. How many e-mails are being opened can tell you if your subject line is any good or if you did a good job branding your name. If you know your e-mail statistics you are one step in the right direction in optimizing your potential sales. Finding an autoresponder that shows in depth analysis with your followups are also key.

And, what makes a good follow-up? That is a very good query. According to my own experience, a teaser has always been enticing for my audience. What I do is, I simply put the first few sentences in my e-mail, and include a link that will direct my readers to the main website. There, they can read the whole article that I have written. Since you were able to drive your subscribers to your website, there is a huge chance that they will also read other articles that are archived in your site. These readers might actually be compelled to search for whatever they need in relation to what you have written.

Broadcasting! So your subscribers are finished receiving their original followup series… now what? Find an auto responder that allows you to broadcast an update or an offer to the entire subscriber list. Don’t let your subscribers go to waste, this feature is a must!

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